Impact of Total Quality Management on Environmental Performance as the mediating role of Green Manufacturing Practices and Ambidextrous Green Innovation

Authors

  • Ali Johar General Muhammad Musa Khan Government College Author

Keywords:

Total quality management, Green manufacturing practices, Ambidextrous green innovation, Environmental performance, Resource based view

Abstract

 The aim of this study is to  analyze the  relationship between  total quality  management (TQM), 
environmental  performance  (EP),  with  the  mediating  role  of  green  manufacturing  practices  (GMPs),  and 
ambidextrous green innovation (AGI). This study investigates different aspects of TQM and find similarities 
with  GMPs.  RBV  and  natural  RBV  define  the  organizations  performance  and  competitive  edge.  This 
conceptual study contributes in literature by adding new variable AGI in the framework of TQM, GMPs, and 
EP. Future researchers can  hled  empirical  study  by  adding  new variables in the framework  to provide more 
indepth explanation.

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Published

2025-03-24

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Section

Articles