Driving Business Success Through Sustainable Practices: A Conceptual Paper

Abstract

In this study, sustainable organizational practices are examined and the findings are presented. The study highlights the advantages of sustainable practices, including increased profitability, enhanced brand perception, and improved stakeholder relationships, and identifies sustainable supply chain management, green marketing, and stakeholder engagement as the three main areas of sustainable practices. This study suggests that organizations looking to implement sustainable practices should prioritize sustainability as a key business objective, adopt various sustainable practices to reduce their environmental impact, collaborate with stakeholders to drive sustainability across their supply chain, and communicate their sustainability efforts and achievements to stakeholders. The study emphasizes the need for organizations to adopt a holistic approach to sustainability, integrating sustainability into their core business strategy and operations. The paper concludes that by prioritizing sustainability and adopting a holistic approach, organizations can enhance their reputation, build stakeholder trust, and contribute to a sustainable future.