Implementing Green Behavior Strategies and Corporate Social Responsibility to Achieve Improved Organizational Performance.

Abstract

In today era, escalating ecological challenges and governmental pressure, firms are increasingly adopting green behaviour strategies and Corporate Social Responsibility (CSR) to enhance firm performance. This study is conceptual in nature and examine the proposed the impact of green behavior and CSR on organizational performance, exploring how environmentally responsible practices and socially conscious initiatives contribute to economic, operational, and reputational gains. The proposed findings elucidated that strategic implementation of green behavior and CSR not only reduces environmental impact but also fosters innovation and cost efficiency and improve firm performance. The study provide fruitful implications for managers aiming to align sustainability with corporate objectives and provides policy recommendations to foster responsible business conduct in the pursuit of competitive advantage.